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Retaining Key Talent - How to retain staff when they receive an offer from a competitor

​When an employee receives a job offer from a competitor, it’s a pivotal moment that can be used to gain insights into employee satisfaction and retention. Employers who take the opportunity to engage in open dialogue can better understand the motivations behind the decision, potentially finding ways to retain valuable team members. Here are some suggestions for employers on how to respond effectively, along with questions to ask when exploring why an employee may be looking to leave.

1. Revisit Non-compete Agreements and Employment Contracts

While employees will review non-compete and non-solicitation clauses when considering a move, employers should be proactive. Rather than solely relying on restrictive agreements to retain talent, use this as an opportunity to understand the root causes of why the employee is contemplating leaving.

Questions to Ask:

  • “Are there specific aspects of your current role that you find limiting or unfulfilling?”

  • “What initially attracted you to the offer from the competitor, and how does it differ from your experience here?”

2. Address Confidentiality Concerns with Sensitivity

Employees are mindful of confidentiality obligations, but employers can reinforce this by fostering a culture of trust and transparency. When a key employee is considering a role with a competitor, take the time to discuss their concerns openly. Reassure them about the importance of protecting sensitive information, but also respect the ethical considerations they may be weighing.

Questions to Ask:

  • “Are there projects or responsibilities here that you feel you’ve outgrown?”

  • “Do you believe there are areas where we could improve communication or support?”

3. Focus on Reputation and Long-Term Career Development

Employees may worry about how a move to a competitor will impact their professional standing. Employers can counter this by providing clear, long-term career development plans that show a path to growth within the current company. Highlighting upcoming projects, training opportunities, or potential promotions can give employees a sense of purpose and stability, reducing the allure of external offers.

Questions to Ask:

  • “Where do you see yourself in the next few years, and how can we support those goals here?”

  • “Are there specific skills or experiences you are looking to develop that you feel aren’t available in your current role?”

4. Open Channels for Honest Communication

If an employee receives an external offer, it should be seen as an opportunity for dialogue. Encourage them to share their career aspirations and concerns without fear of backlash. This transparent approach can build trust, showing that you genuinely care about their professional development, whether they decide to stay or move on. Sometimes, an honest conversation about career goals can lead to solutions that make both parties happy, such as an internal transfer, flexible working arrangements, or a change in responsibilities.

Questions to Ask:

  • “What motivated you to explore external opportunities at this point in your career?”

  • “Is there anything we can do to improve your job satisfaction and overall experience here?”

5. Be Ready to Counter-offer—Strategically

While not always the best solution, a well-considered counter-offer can demonstrate your appreciation of the employee’s value. However, it’s essential that this comes with a plan, not just a short-term salary increase. Think about what drove the employee to seek other opportunities in the first place and address those issues. If their reason for leaving is lack of challenge, offer them a role that plays to their strengths and ambitions.

Questions to Ask:

  • “If we could address one or two things that would make a significant difference in your work experience, what would they be?”

  • “Are there aspects of the new role that we could replicate or even improve upon here?”

6. Respect Their Decision, Maintain Positive Relations

If an employee ultimately chooses to leave, respect their decision and maintain a professional, supportive relationship. This can be crucial in retaining a positive reputation as an employer and keeping the door open for potential future collaboration. An exit interview can provide insight into areas of improvement within the company, ensuring better retention strategies in the future.

Questions to Ask:

  • “Would you be open to providing feedback on what we can do differently to retain talent like yourself in the future?”

  • “Is there anything we could change that might influence your decision to stay, now or in the future?”

By taking a proactive, empathetic approach and asking the right questions, employers can often turn a competitor’s offer into a productive conversation that benefits both the employee and the organisation. These discussions can reveal underlying issues that might be affecting other team members, allowing for broader improvements in employee satisfaction and retention.

If you are unsure how to approach this situation, reach out to the team for a chat about how you could approach the conversation to ensure the best outcome for both parties.